Fortified Juices Market Analysis:
The global fortified juice market is expected to reach USD 2.92 billion by 2030, from USD 1.68 billion in 2018, at a CAGR of 7.10% during the forecast period, in accordance to the latest Market Research Future (MRFR) report. Fortified juices, simply put, are juices that are enriched with prebiotics, probiotics, minerals, vitamins, and other ingredients for enhancing the nutritive value of the juice or rendering a functional property. These juices are rich in micronutrients such as vitamins and essential trace elements. Fortification is used for increasing the micronutrient content of juices or replacing nutrients that are lost in juice processing, thus playing a crucial role to prevent dietary deficiencies.
Mexico Fortified Juices Market is experiencing steady growth driven by factors such as increasing health consciousness, demand for functional beverages, and innovations in food technology. Fortified juices, enriched with vitamins, minerals, antioxidants, or other bioactive compounds, offer consumers a convenient way to boost their nutrient intake and support overall health. In Mexico, the market is characterized by a diverse range of fortified juice products, including fruit blends, vegetable juices, and fortified water beverages. Moreover, the influence of wellness culture and the availability of over-the-counter remedies contribute to the popularity of fortified juices among Mexican consumers. Collaborative efforts between manufacturers, retailers, and regulatory authorities drive innovation and product development to meet the evolving needs of consumers in Mexico's competitive market.
Fortified Juices Market are available in the market in different types and under different labels. The most common are prepared from vegetables, fruits, or a combination of both. Fortified juices especially bottle gourd, bitter gourd, gooseberry, aloe-vera, exotic fruits, and others are extensively consumed by a good number of consumers owing to the fact that these help in enhancing metabolism, solving gastric issues, and above all strengthening the immune system.
Various factors are propelling the fortified juices market growth. These factors, in accordance with the MRFR report, include growing demand for functional beverages, increasing awareness about the various health benefits of consuming fortified juices, and a growing number of health-conscious people in developed economies.
On the contrary, region-specific accessibility of raw materials and fluctuating prices of raw materials are factors that may hamper the fortified juices market growth over the forecast period.
Market Segmentation:
The MRFR report provides a complete segmental analysis of the fortified juices market report on the basis of distribution channel, fortifying ingredient, and type.
Based on type, the fortified juices market is segmented into blended/mixed juices, vegetable juices, and fruit juices. Of these, the fruit juices segment will have the largest share in the market over the forecast period. This is on account to its wide use in the beverage industry for preparing functional beverages.
Based on fortified ingredients, the fortified juices market is segmented into probiotics, minerals, vitamins, and others. Of these, the probiotics segment will dominate the market over the forecast period. This is owing to its burgeoning demand in the beverage industry and growing demand for gut health drinks.
Based on distribution channel, the fortified juices market is segmented into non-store based and store based. The store-based segment is again segmented into convenience stores, supermarkets and hypermarkets, and others. Of these, the store-based segment will lead the market over the forecast period owing to its one-stop shopping experience.
Key Players:
The worldwide Fortified Juices Market Companies report include Welch Foods Inc. (US), MARIGOLD (Singapore), The Coca-Cola Company (US), Doehler Group (Germany), Diana Naturals (France), SunOpta, Inc. (Canada), Sudzucker AG (Germany), Evolution Fresh (US), Hain Celestial (US), and PepsiCo Inc. (US). Key players have incorporated several strategies to create a niche in the market, such as partnerships, collaborations, product innovations, and others.
August 2019: ZBiotics, a start-up based in San Francisco has launched the world’s first-ever GMO probiotic to prevent hangovers. This product is not regulated as a drug but as food.
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