Ethnic tourism involves tours that allow tourists to experience the culture, traditions, festivals, food and way of life of people from different ethnic groups. It provides tourists opportunity to learn about different ethnic communities by taking part in their cultural activities. The growing popularity of experiential and authentic travel has fuelled interest in ethnic tourism among global travellers. There is significant demand for ethnic tours that allow immersion into local festivals, arts, crafts, cuisine and religion.
The global ethnic tourism market is estimated to be valued at US$ 35.54 Bn in 2024 and is expected to exhibit a CAGR of 14% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Ethnic Tourism market are Ethnic Travel, Ethnic Travel Laos, Ethnic Ties LLC, MATHINI TRAVEL Pvt. Ltd., Intrepid Travel, Responsible Tourism India, Responsible travel, Basecamp Explorer AS, Wild Frontiers Adventures Travel, Beyonder Experiences, Bouteco, Fareportal/Travelong, AAA Travel, JTB Americas Group, Ovation Travel Group, Kesari Tours Pvt. Ltd., Carlson Wagonlit Travel, Martin Randall Travel Ltd., and Travel Leaders Group. The growing interest in authentic cultural experiences among tourists presents significant growth opportunities for ethnic travel operators to design specialized tours and trips. Ethnic tour operators are expanding their global presence to tap the demand from international tourists for ethnic travels.
Market Drivers
One of the key drivers for the Ethnic Tourism Market Size is growing desire among tourists to connect with local cultures and people. International travellers are showing increased interest in experiencing authentic local traditions and interacting with indigenous communities. This is driving demand for tours and services allowing immersion in ethnic experiences. Furthermore, expanding globalization and easy access to information on internet is fostering interest among people about different cultures and ethnic groups, thus propelling the ethnic tourism industry.
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