A number of factors, such as the growing disposable income of people, rising public consciousness regarding physical appearance, escalating demand for organic color cosmetic products, booming population of working women, soaring number of digital marketing channels and influencers, and mounting investments in advertising and marketing campaigns are expected to drive the U.A.E. color cosmetics market at a CAGR of 7.6% during the forecast period (2020–2030). The market was valued at $370.6 million in 2020, and it is projected to generate $769.7 million revenue by 2030.

Color cosmetics demand in the U.A.E. is currently driven by the increasing consciousness about physical appearance among people. The U.A.E.’s populace, especially young working females, is opting for eye shadow palettes, hair color products, nail paints, and lipsticks to enhance their physical appearance. Moreover, the increasing penetration of photo-centric social media networks is fueling the demand for such makeup products, as these networks increase the awareness about physical appearance among young working women and adolescents.

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In recent years, product launches have become a prominent trend in the U.A.E. color cosmetics market. For instance, in May 2021, Rare Beauty, a cosmetics brand of Selena Gomez, was launched in the U.A.E. The company introduced its products in Sephora stores in several Middle-Eastern countries. Similarly, in August 2021, RAMICOS Cosmetics, a new startup, introduced a range of products with new formulae, which are vegan, clean, and freshly packaged. The startup also announced that it will launch its direct-to-consumer website, which will provide access to its skincare and cosmetics brands.

According to P&S Intelligence, Dubai held the largest share in the U.A.E. color cosmetics market in 2020 due to the surging per capita expenditure on cosmetic products, increasing availability of cosmetics on online channels, and growing female workforce in the city. Additionally, the presence of a more-cosmopolitan and richer population as compared to other cities contributes to the growth of the market in the emirate. Further, this emirate is currently hosting the World Expo, during which the demand for cosmetics will boom further.

Therefore, the increasing availability of new products, burgeoning population of working women, and rising penetration of social media platforms will fuel the consumption of color cosmetics in the U.A.E.