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The Madden NFL 23's ongoing growth in London was initially thought of by executives as a long-term plan that could eventually land an Madden NFL 23 franchise in the city, full-time. One executive had told Albert Breer of Madden NFL that a team in London by 2022 is the target date.

"It's a realistic time frame," Madden NFL 23 Executive Vice President for International Mark Waller said Wednesday. "But there are still things we need to test for, and we need to be able to develop a variety of things into the coming years. We don't have to show that much on the demand-for-services side. We feel comfortable that, within a couple of madden 23 coins cheap years, we'll be exactly where we want to be. The primary focus is doing things to continue testing. We're focusing on the operational and logistical side."