Baked Chips Market Research Future Insights
Baked Chips Market is expected to register a CAGR of ~ 6.50% from 2023 to 2032 and hold a value of over ~USD 49.70 billion by 2032.
Baked chips are one of the prevalent snacks broadly consumed by people from across the world. They are emergent as a popular snack as they are serving in enhancing the lifestyle of people. Along with that, it is providing the substantial push required for market growth.
The Asia-Pacific baked chips market is expanding rapidly, driven by increasing urbanization, rising disposable incomes, and growing health awareness among consumers. Countries like China, Japan, and India are at the forefront of this growth, with a significant shift towards healthier snacking options. The younger population, in particular, is driving the demand for baked chips as they seek convenient, nutritious, and low-calorie snacks. The market is also benefiting from the influence of Western food trends and the introduction of locally inspired flavors that cater to regional tastes. Major players are investing in innovative product development and strategic marketing to capture the diverse consumer base in the region. The expansion of modern retail formats and the proliferation of online shopping platforms are further facilitating market growth. Additionally, the increasing penetration of social media and health and wellness campaigns are contributing to the rising popularity of baked chips in the Asia-Pacific region.
Also, they are easy to make as all the vital raw materials required for baked chips are easily available. Along with that, they are informal to pack and have a long shelf life. This quality makes baked chips makes a lucrative investment for the key players. However, North America is evaluated to hold the largest market share in the studied forecast period. The COVID-19 pandemic had a mixed effect on the Baked Chips Market. It stopped the manufacturing process and the supply chain was also hindered due to lockdowns. However, it helped numerous small companies to open their business and meet the demand for baked chips across the world. Along with that, the digital shift also played the main role in marketing and reaching out to the audience without much hustle. Therefore, the imminent technological advancements can help the market to enhance its growth.
Key Players
Some of the key market players are Popchips (US), General Mills (US), Greendot Health Foods Pvt. Ltd. (India), Kettle Foods Inc. (US), Burts Potato Chips Ltd. (UK), Intersnack Foods GmbH (Germany), PepsiCo Inc. (US), The Campbell Soup Company (US), Bare Snacks (US), Hippie Snacks (Canada), Kelloggs (US), and Calbee North America (US).
Market Segmentation
The global Baked Chips Market has been segmented into functionality, source, and distribution channel.
Based on functionality, the global Baked Chips Market is segmented into Low Sodium, Low Calories, Gluten-Free, Organic, and Others. The low calories segment accounted for the faster-growing share due to the consumer are become more consult about health.
Based on the source, the global Baked Chips Market is segmented into Cereals, Grains, Fruits, Vegetables, and Others. The vegetable segment is predicted largest share in the market during the forecast period owing to a healthy lifestyle.
Based on the distribution channel, the global Baked Chips Market is segmented into Non-Store Based and Store-Based. Besides, the store-based sub-segment is segmented into Hypermarkets and Supermarkets, Specialty Retailers, Convenience Stores, and Others. It is expected that Hypermarkets and Supermarkets will hold the largest share of the market during the forecast period.
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