Technology today is not just advancing, it is accelerating. And nowhere has this been more evident than in the seemingly overnight adoption of ChatGPT, a Large Language Model (LLM) that can answer complex queries in a matter of seconds. LLMs are a game changer in the world of artificial intelligence, as well as marketing. Marketers are finding immense value in using advanced Natural Language Processing (NLP) techniques for a myriad of applications. But what is it, really? And how can marketers use this technology?

Natural Language Processing, at its core, is the intersection of computational linguistics and artificial intelligence. This is not just a function of parsing sentences or responding to queries like a search engine, but rather answering complex questions and comprehending context. Imagine teaching a machine the intricacies of the English language—idioms, sarcasm, cultural nuances and our ever-evolving vocabulary. That is where advanced models come in.