NEW YORK, NY -- The National Football League today announced the launch of an extensive, integrated league-wide responsible betting public awarene s program designed to educate fans who choose to engage in sports betting to do so responsibly. The key me sage encourages people to play responsibly by sticking to a game plan, including setting a budget to know their limits, using licensed, regulated operators, and asking for help if they need it. The core me sage of the campaign's creative is "Stick to Your Game Plan. Always Bet Responsibly.""We feel it is critical that the NFL uses the power of our voice to educate and encourage fans who choose to bet to do so in a safe and responsible way," said Christopher Halpin, NFL Executive Vice President, Chief Strategy and Growth Officer. "We also recognize that responsible betting programs acro s the country are under-resourced, especially as legalization spreads nationwide DeShawn Williams Jersey .Collectively, all of us in the sports and betting industries need to learn from international examples and make sure the development of education and support programs matches the state-by-state growth in legalized sports betting.In collaboration with the National Council on Problem Gambling and our commercial partners, the league is fully committed to advancing responsible betting awarene s, education, and problem-gambling support."As part of this initiative, the NFL has made a multimillion-dollar, multi-year commitment to significantly expand its long-standing partnership with the National Council on Problem Gambling ("NCPG").NCPG is the leading advocacy group committed to addre sing problem gambling through public education programs and help services. The NFL's funding will enable the NCPG to launch a national grant program to fund enhanced services offered by local and statewide providers, as well as innovative prevention programs, including expansion of youth-facing curricula. The league's support will also transform the national problem gambling Helpline system and allow for the development of improved communications tools, including a new website, , which will provide the public with quick tips about betting safely and support resources for those in need."The National Council on Problem Gambling is pleased to partner with the NFL to shine a light on the importance of responsible betting," said Keith Whyte, National Council on Problem Gambling Executive Director. "With this partnership, we are able to exponentially Sam Martin Jersey enhance the NCPG's ability to provide advocacy, awarene s, and a sistance on problem gambling. The NFL's far-reaching initiative demonstrates its strong commitment to being an industry leader in raising awarene s. The league's support of our advocacy efforts will help fund new communications initiatives, such as ResponsiblePlay.org and a PSA about problem gambling, expand gambling prevention services where they are most needed, and modernize our National Problem Gambling Helpline operations with updated capabilities."Beginning today and continuing throughout the season, fans will see the NFL's responsible betting initiative roll out acro s a variety of channels including online, in-stadium, social media and in print. Later this fall, the program will begin to run on national and local television, including broadcast partners and NFL owned-and-operated media channels.In addition, the NFL is working with clubs to spread awarene s and education at the local level.Additional Details about the NFL's Responsible Betting Initiative and Related Partnerships include:NFL CampaignThe NFL's initiative is informed by fan research and was developed in collaboration with NCPG. The goal of the platform is to establish a clear tone and stance that provides fans who choose to engage in sports betting with an opportunity to raise awarene s about responsible betting tactics and resources.Consumer-Facing Me saging Details:- Primary Me sage: "Stick to Your Game Plan. Always Bet Responsibly."- Me saging Will Mike Purcell Jersey Encourage Bettors To:Have a solid game plan; Set a budget; Know your limits; Use licensed, regulated operators; and Bet responsibly- Me saging Will Drive Bettors To: Visit for additional resources and to learn moreNational Council on Problem Gambling (NCPG)The NFL has partnered with NCPG and is providing financial support to help prevent gambling addiction and to help develop a sustainable and safer sports betting ecosystem. The NFL will also serve as a voice for the NCPG so that fans and bettors are aware of the resources available to them.The NFL has provided the organization with Jonas Griffith Jersey support in upgrading the National ProblemGamblingHelpline system by raising criteria, improving call center technology, data collection, reporting, training, and certification.This National Helpline is crucial in prevention and safety, and connects callers instantly and automatically with the appropriate state call center.Help is available 24 hours a day/365 days a year by calling or texting 800-522-4700 or by going to ncpgambling.org/chat.In addition to supporting impactful programs such as Helpline, NFL contributions will provide a wide range of additional benefits, including:- Critical investment in the foundation of a national safety net to prevent gambling addiction- Providing Agility Grantsto state NCPG affiliates, nonprofits or other community organizations that can implement innovative problemgamblingprevention programs in their local communities- Ongoing initiativessuch as the league's awarene s and education marketing campaign to help fans and the public understand and use responsiblebettingtechniques, and know where to get helpNFL's Official Sports Betting PartnersA vital part of the NFL's agreements with its Official Sports Betting Partners (Caesars Entertainment, DraftKings, and FanDuel)is to collaborate with each partner on information sharing and support the NFL's responsible betting efforts.The NFL's Official Sports Betting Partners have each developed robust responsible gaming programs:- In the 1980s, Caesars Entertainment became the first casino company to recognize and addre s responsible gaming through its pioneering "Operation Bet Smart" and "Project 21" programs. In partnership with the Cody Conway Jersey National Council on Problem Gambling, Caesars established the first national toll-free helpline in 1995, and was the first casino company to provide that helpline acro s customer contact points. Caesars continues to be a responsible gaming innovator, with cutting-edge technology and programs that encourage guests to play responsibly and empower employees to effectively respond to potential gambling-related problems. For more information about Caesars responsible gaming initiatives, visit .- DraftKings' responsible gaming focus is to protect consumers through game-changing technology, staff training, resources for employees and consumers, and through supporting evidence-based research. DraftKin