Event management software is used by event organizers and planners to efficiently plan, coordinate, manage, and market various types of events. The software offers a centralized dashboard to build budgets, registration tools, venue sourcing, volunteer coordination, marketing services, and analytics to gain insights. The event management software provides end-to-end solutions across the full event lifecycle, from ideation to post-event follow up. The global event of virtual and hybrid events has propelled the demand for advanced event management tools.
The Global Event Management Software Market is estimated to be valued at US$ 14.27 Bn in 2024 and is expected to exhibit a CAGR of 12.% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the Event Management Software are Active Network LLC, Arlo, Aventri, Inc., Bitrix24, Bizzabo, Certain, Inc., Cvent, Inc., EMS Software, LLC., Event Espresso, EventBrite, Eventdex.com, EventGeek, EventMobi, Grenadine Technologies Inc., Hopin, Rainfocus, Regpacks, Stova, Ungerboeck, webMOBI, Whova, Zerista, Zoho Corporation Pvt. Ltd.
Key opportunities in the market include increasing adoption of advanced AI and cloud-based tools for efficient event planning and management. Hybrid and virtual events are also providing new avenues of growth for event management software vendors.
Technological advancements in the market include integration of AI and machine learning capabilities for automated lead generation, predictive analysis, and personalized engagement. Cloud deployment is also gaining traction as it allows easy collaboration and remote access.
Market Drivers
One of the major driver for the Event Management Software Market Demand for hybrid and virtual event experience. The pandemic has made virtual and hybrid events mainstream which is propelling the adoption of advanced event management platforms. Second driver is increasing focus on marketing and engagement analytics. Event organizers are using analytics tools offered by event management platforms to gain actionable insights and optimize events. The third driver is the rising preference for cloud-based SaaS platforms. Cloud deployment offers benefits like reduced costs, enhanced scalability, and easy customization which is fueling the market growth.
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