According to MarkNtel Advisors study the Middle East & Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28.
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Key Findings of the Study: Middle East & Africa Digital Out-of-Home Advertising market
The Gulf countries have been popular among tourists from the historical period, due to which the brands have been using digital out-of-home (DOOH) advertising to promote their services & brands. For instance:
- According to Qatar Tourism Authority, the number of travelers in Qatar increased by 5% from 2020 to 2021. Thus, stating that there is a positive surge in tourism in the country.
Additionally, DOOH advertising promotes tourist destinations, and the government has been promoting modernization & digitalization of all transportation systems to enhance tourist services. Digital screens have been installed across various platforms, such as airports & bus stations as part of this effort. Moreover, the government developed a fund of around USD4 billion in 2020 to develop the tourism industry. The promotion of a modern & exotic lifestyle in countries like Dubai & the UAE for tourism has been one of the major reasons for the demand for DOOH advertising equipped with the latest techniques like machine learning & artificial intelligence.
As a result, the demand for DOOH advertising is expected to escalate in the coming years due to the increasing tourism, government initiatives to promote tourism & transportation infrastructure, as well the promotion of luxurious lifestyles by the Gulf Countries.
For more detailed information about the Middle East & Africa Digital Out-of-Home Advertising market report, click here – https://www.marknteladvisors.com/research-library/middle-east-and-africa-digital-out-of-home-advertising-market.html
Scope of the Report and Middle East & Africa Digital Out-of-Home Advertising Market Segmentation:
By Type
- Billboards/LED Screens
- Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)
- Transit
By End User
- Retail
- Real Estate
- Financial Services
- Government
- Automotive
- Others (Education, Healthcare, etc.)
By Location
- Bus Stations
- Malls & Facades
- Airports
- Taxi
- Movable Trucks
- Fuel Stations
- Trains/Metro
- Super Markets/Hyper Markets
- Departmental/Convenience Stores
- Highways & Bridges
- Roadside Lamp Posts
- Roadside Mupis
Here, Retail gained the major market share of the DOOH Advertising market during the historical years.
Middle East & Africa Digital Out-of-Home Advertising Market Development:
- 2022: ELAN Media signed an agreement with Waterfront Family Destination for developing digital-out-of-home advertising for Place Vendôme Qatar
- 2021: Hypermedia & DigitAll, developed a fully customizable DOOH media experience for its more than 800 strategic partners & clients
Geographical Analysis:
By Country
- The UAE
- Saudi Arabia
- Oman
- Qatar
- Egypt
- Morocco
- Others
Among all the countries, Saudi Arabia held a major share in the Middle East & Africa Digital Out-of-Home Advertising market in historical years.
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