It is a system that manages and tracks all the communication between donors and a charity. It includes the ability to build personalised and dynamic communications tailored to individual donors. With CRMs, you can automate the donation process by sending letters, making phone calls and making payments all from one screen. CRMs also offer marketing tools such as email campaigns, email reminders and SMS (Text messages) alerts.

CRMs are becoming the way forward for charities. There are different types of CRMs, which include donor management systems, donation tracking systems, gift registry more info systems and customer relationship management software. However, there are several issues with these systems, such as cost and limited functionality. Many charities still depend on paper-based systems, which make them vulnerable to errors and theft. CRM software has made a difference to some charities and improved efficiency. But most CRMs are not easy to use, especially if you do not know the technical side of a computer. Most charity CRM users are those that already have a good understanding of the computer. Donors often like to donate to charities that they know. Using the internet, they can easily search for a charity, click on the website, and donate. Charities that don't have their own web sites can link to their own web sites and display the donations on their own sites.