The bagel market comprises bread products made from yeast-leavened dough that is boiled before baking. Bagels are dense, chewy, slightly sweet bread rolls that are popular as a breakfast food. They are commonly consumed with spreads like butter, cream cheese or avocado. The introduction of new flavors like garlic, sesame, cinnamon raisin and pumpkin have increased the popularity of bagels among health-conscious consumers.
The global bagel market is estimated to be valued at US$ 5.99 Bn in 2024 and is expected to exhibit a CAGR of 7.9% over the forecast period from 2024 to 2031.
Key Takeaways
Key players operating in the bagel market are Luggage Forward, Send My Bag, Luggage Free,
AirPortr, My Baggage, BagsVIP, Excess Baggage Company, Travel Luggage, Luggage
Concierge, Deliv, Bagbnb, Luggage Delivery Services, FlyAway, CheckedAway, and LuggageHero. The key players are focusing on expanding their online delivery network and launching new bagel flavors to cater to changing consumer preferences.
One of the key trends driving growth in the Bagel market share is the rising preference for healthy snacking and breakfast options. Bagels are considered a healthier alternative to bread due to their high fiber and whole grain content. Furthermore, the expansion of the retail landscape, especially online, has made bagels more accessible to consumers worldwide. Additionally, the nutritious profile and versatility of bagels in being paired with different fillings and spreads is also fueling their market growth.
Growing adoption of e-commerce and emergence of online delivery platforms have increased the accessibility of bagels. Players are partnering with online delivery services like Deliv, FlyAway and CheckedAway to provide hassle-free delivery of bagels to customers' doorsteps. This has boosted the sales of bagels drastically over the past few years.
Market Drivers
One of the key drivers for the bagel market is the increasing consumer preference for breakfast foods with longer shelf-life. As consumers are opting for on-the-go breakfast options amid busy schedules, the shelf-stable nature of bagels makes them a popular choice. Rising health awareness has also driven the adoption of high-fiber bagel variants as a healthier breakfast option compared to sweet pastries. This is expected to propel the demand over the forecast period. Current Challenges in Bagel Market
The bagel market faces challenges in terms of increasing demand for gluten-free and healthier options. Customers are increasingly health conscious and demand products with fewer calories and artificial ingredients. Moreover, the trend of fast-paced life has increased the demand for portable and convenient snacking options. However, the production of gluten-free bagels is more complex and expensive than traditional varieties. Meeting diverse customer expectations around taste, quality, and healthfulness within cost constraints is a major challenge for bagel manufacturers. Maintaining freshness also poses challenges as bagels have a short shelf life. Players need to focus on innovative packaging solutions to extend shelf life and facilitate onthego consumption.
SWOT Analysis
Strength: Variety of flavors and toppings available satisfy diverse tastes. Bagels are regarded as a healthy breakfast option.
Weakness: High calorie and carbohydrate content limit its appeal for health-conscious consumers. Short shelf life increases wastage.
Opportunity: Scope to introduce healthier variants like multigrain, protein-enriched etc. Growing demand for portable snacks allows scope for launching bagel bites and other on-the-go offerings. Threats: Stiff competition from bread, biscuits and bakery snacks. Susceptible to price fluctuations of wheat and other ingredients.
Geographical Regions
North America accounts for the major share in the global bagel market currently. This is mainly attributed to the large consumption of bagels as a breakfast staple and convenience snack in countries like the US and Canada. The Asia Pacific region is expected to witness the fastest growth over the forecast period. Rising Western influence on food habits and expanding retail infrastructure is driving the popularity of bagels in developing countries. China, India, and other ASEAN countries present lucrative opportunities for market players.
The Western European region also captures significant value share backed by high spending capacities and inclination towards bakery products in countries like Germany, UK, Italy and France. On the other hand, bagel consumption in Central and Eastern European nations is relatively lower compared to the developed West.
Get More Insights On Bagel Market
About Author:
Priya Pandey is a dynamic and passionate editor with over three years of expertise in content editing and proofreading. Holding a bachelor's degree in biotechnology, Priya has a knack for making the content engaging. Her diverse portfolio includes editing documents across different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. Priya's meticulous attention to detail and commitment to excellence make her an invaluable asset in the world of content creation and refinement.
(LinkedIn- https://www.linkedin.com/in/priya-pandey-8417a8173/)