Model and actress Kate Upton is no stranger to statement - making imagery. One of her most iconic shots is the cover of Sports Illustrated's 2013 swimsuit issue. Standing amid icebergs on a boat in Antarctica, Upton wears bikini bottoms and an item of clothing not often seen on a swimwear - themed cover: a Canada Goose parka. Seven years after discovering the outerwear brand on the set of that shoot, Upton is its newest ambassador.

During this time in the past few years, I remember I could see www.canadagoosesaler.com a person wearing a Canada Goose parka every 10 steps or so in Collegetown or on the street of SoHo in NYC.

While many companies focus on glitzy marketing campaigns, the best marketing for a product can be the product itself. Before Canada Goose became popular it was the brand of choice for the people that needed to wear the clothing the most.

For international students, however, their 50 outside - school friends are also non - American who did not own the parka at the time, so each of them has 50 99 50=34 of their friends had the parka, and they needed to wait longer for more of their friends to adopt the parka in order to exceed the threshold.

Given their success as a performance jacket company, a little over 20 years ago Canada Goose began partnering with the film industry Canada Goose Jackets to outfit cast and crew in their jackets during production in extreme climates. This decision single handedly changed the direction of Canada Goose forever. It was only a matter of time before the jackets went from being off the screen to on the screen in films such as The Day After Tomorrow, National Treasure, the James Bond series' Spectre, and most recently Manchester by the Sea. Now entering into the realm of celebrities, the jackets started spreading among the rich and famous, eventually spreading to upper - class North Americans.