In 2022, the global Hair Styling Products Market reached a size of USD 91.9 billion and is projected to exhibit a substantial compound annual growth rate (CAGR) of 4.8% during the forecast period. The increasing population of aging individuals, growing awareness of personal grooming, and rising interest in organic and natural Hair Styling Products products as well as e-commerce sales are key factors driving the growth of the market. Hair Styling Products products such as shampoo, conditioner, oil, and serum are utilized by both men and women to maintain the health and cleanliness of their hair and prevent damage. These products are available in various forms, including liquid, gel, cream, and lotion. The rising trend of enhancing appearance, maintaining hygiene, and increasing self-confidence is contributing to the growing use of Hair Styling Products products. The Hair Styling Products sector provides a wide range of products, including shampoos, conditioners, hair oils, hair masks, and hair colors, to meet the diverse needs and preferences of consumers.

As individuals age, their hair undergoes changes such as volume loss, greying, and thinning. To address these issues and promote the growth of healthy hair, anti-aging Hair Styling Products solutions have been developed.

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Major Companies:

  • L'Oreal
  • Procter & Gamble
  • Unilever
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Shiseido Company, Limited
  • Amway
  • Estee Lauder Companies Inc.
  • Avon Products Inc.
  • Revlon Inc.

Some Data and Statistics On the Global Hair Styling Products Market:

The Hair Styling Products market is a significant contributor to the beauty industry, as per the Professional Beauty Association, with Hair Styling Products products accounting for 10% of all beauty product sales in the U.S. This implies that they are one of the most sought-after categories in the beauty industry. The association also states that more than 85% of women use at least one Hair Styling Products product daily, and nearly 60% of them use two or more products daily.

According to Euromonitor International, North America had the highest retail value sales, accounting for 37% of the global market share in 2018. Europe follows closely with 25%, while Asia Pacific stands at 22%. Latin America and the Middle East & Africa account for 9% and 7% respectively.

Furthermore, the U.S. market is the largest contributor to the Hair Styling Products market globally, accounting for 40% of total value sales in 2018, according to the same research firm.

Driving Factors and Restrain of Hair Styling Products Market:

Driving Factors:

  • Increasing awareness about personal grooming and hygiene
  • Growing demand for organic and natural Hair Styling Products products
  • Rising disposable incomes and changing lifestyle patterns
  • Advancements in technology and product innovation
  • Growing popularity of e-commerce and online retail channels

Restraints:

  • Availability of counterfeit products
  • Fluctuations in raw material prices
  • Stringent regulations and compliance requirements for product formulation and labeling
  • Intense competition among market players
  • Side effects and adverse reactions associated with certain Hair Styling Products products

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