Running a Shopify store is exciting, but let’s face it—getting visitors to actually buy your products can be challenging. That’s where conversion rate optimization (CRO) comes in. CRO is all about making small, smart changes to your store to turn more visitors into customers. The best part? You don’t need to be a tech wizard to do it. There are plenty of apps designed to help you boost your Shopify conversion rates with ease.
In this guide, we’ll explore the best apps to increase your Shopify conversion rate optimization. These tools are user-friendly, effective, and trusted by thousands of store owners. Whether you’re just starting out or looking to take your store to the next level, these apps can help you sell more and grow your business.
1. Privy – Popups, Email, and SMS Marketing
Privy is a powerhouse when it comes to capturing leads and boosting sales. It lets you create beautiful popups, banners, and spin-to-win wheels that grab your visitors’ attention. You can use these tools to collect email addresses, offer discounts, or promote special deals.
Why it works: Privy makes it easy to re-engage visitors who might otherwise leave your store without buying. By offering something valuable (like a discount), you can turn casual browsers into loyal customers.
2. Loox – Product Reviews and Photos
Nothing builds trust like social proof. Loox helps you collect and display customer reviews with photos, so potential buyers can see real people enjoying your products. The app also sends automatic review requests to customers after they make a purchase, making it easy to gather feedback.
Why it works: Shoppers are more likely to buy when they see positive reviews and real-life photos of your products in action.
3. Omnisend – Email and SMS Marketing
Omnisend is an all-in-one marketing platform that helps you stay connected with your customers through email, SMS, and more. You can create automated workflows, like abandoned cart reminders or welcome series, to keep your store top-of-mind for shoppers.
Why it works: By re-engaging customers who leave without buying, Omnisend helps you recover lost sales and boost conversions.
4. Recart – Messenger Marketing
Recart lets you connect with your customers through Facebook Messenger. You can send abandoned cart reminders, product recommendations, and even offer discounts directly through Messenger. It’s a great way to reach customers where they already spend their time.
Why it works: Messenger marketing feels personal and immediate, which can encourage shoppers to complete their purchases.
5. Sticky Add to Cart Booster
This app adds a sticky “Add to Cart” button that stays visible as customers scroll through your product pages. It makes it easy for shoppers to add items to their cart without having to scroll back up.
Why it works: It removes friction from the buying process, making it quicker and easier for customers to make a purchase.
6. Sales Pop ‑ Social Proof & FOMO
Sales Pop creates a sense of urgency by showing real-time notifications of recent purchases on your store. This app taps into the fear of missing out (FOMO) and encourages shoppers to buy before it’s too late.
Why it works: Seeing that others are buying your products can motivate hesitant shoppers to take action.
7. Growave – Loyalty, Reviews, Wishlist
Growave is a versatile app that combines loyalty programs, product reviews, wishlists, and more. By rewarding repeat customers and encouraging user-generated content, Growave helps you build a community around your brand.
Why it works: Loyalty programs and wishlists keep customers coming back, while reviews build trust with new shoppers.
8. Bold Upsell – Product Upsells and Cross-Sells
Bold Upsell helps you increase your average order value by suggesting related products or upgrades during the checkout process. For example, if a customer buys a camera, you can recommend a lens or a case.
Why it works: Upselling and cross-selling are proven ways to boost revenue without needing more traffic.
9. TrustedSite – Trust Badges and Security Seals
TrustedSite adds security badges and trust seals to your store, showing customers that your site is safe and secure. This is especially important for first-time buyers who may be hesitant to share their payment information.
Why it works: Trust badges reassure shoppers that their data is protected, which can reduce cart abandonment.
10. PushOwl – Web Push Notifications
PushOwl lets you send web push notifications to your customers, even after they leave your site. You can use it to remind shoppers about abandoned carts, announce sales, or promote new products.
Why it works: Push notifications are a non-intrusive way to stay in touch with your audience and bring them back to your store.
11. Frequently Bought Together
This app suggests complementary products that are often purchased together. For example, if someone buys a laptop, you can recommend a mouse, keyboard, or laptop bag.
Why it works: It simplifies the shopping experience and encourages customers to add more items to their cart.
12. Exit Intent Popup by OptiMonk
OptiMonk uses exit-intent technology to show a popup when a visitor is about to leave your site. You can use it to offer a discount, promote a sale, or collect email addresses.
Why it works: It’s a last-chance effort to convert visitors before they go, and it can be surprisingly effective.
13. PageFly – Landing Page Builder
PageFly is a drag-and-drop landing page builder that lets you create high-converting pages for your store. Whether you’re running a sale, launching a new product, or promoting a blog post, PageFly makes it easy to design pages that drive action.
Why it works: A well-designed landing page can make all the difference in turning visitors into customers.
How to Get Started with These Apps
Now that you know about these amazing apps, how do you get started? Here’s a simple step-by-step guide:
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Identify Your Goals: What do you want to improve? Is it your email list, average order value, or customer trust? Choose apps that align with your goals.
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Install and Customize: Most of these apps are easy to install and come with customizable templates. Take some time to make them match your brand.
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Test and Track: Use Shopify’s analytics or the app’s built-in tools to track your results. See what’s working and what’s not.
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Optimize: Based on your results, make adjustments. For example, if a popup isn’t converting, try changing the offer or design.
Final Thoughts
Improving your Shopify conversion rate doesn’t have to be overwhelming. With the right apps, you can make small changes that have a big impact on your sales. The 13 apps listed above are some of the best tools available, and they’re designed to help you create a smoother, more engaging shopping experience for your customers.
Remember, Shopify CRO is a continuous process. What works for one store might not work for another, so don’t be afraid to experiment. Start with a few of these apps, track your results, and keep optimizing. Over time, you’ll see your conversion rates—and your sales—start to climb