Baby wipes are pre-moistened soft cloth used for cleaning and refreshing delicate areas of babies including their faces and bottoms. The growing use of baby wipes is attributed to its convenience in usage over dry cloths or towels. Parents find baby wipes easy to carry anywhere and a quick solution to clean babies. These wipes are soft on babies' sensitive skin and dont require additional liquids or towels. A wide variety of baby wipes are now available in the market with natural, hypoallergenic ingredients and soothing extracts to prevent rashes.

The baby wipes market is estimated to be valued at USD 5.47 Billion in 2024 and is expected to reach USD 7.8 Billion by 2031, growing at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.

The increasing women workforce participation and dual income households have raised the demand for convenient baby hygiene products. Also, the growing middle class in developing countries is willing to spend more on baby care items. This is propelling the sales of Baby Wipes Market globally.

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