FemTech refers to technology designed primarily for women's health, wellness, and empowerment. FemTech products range from fertility trackers and period apps to smart breast pumps, pelvic floor exercisers, and feminine care items. These products help improve women's health outcomes by better tracking things like menstrual cycles, fertility signs, pregnancy, and lactation. Easy access to personalized data allows women to make more informed choices about their bodies and overall well-being.
The FemTech market is estimated to be valued at USD 21.68 Bn in 2024 and is expected to reach USD 59.9 Bn by 2031, growing at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031.
The FemTech Market is also expanding globally with women in developing regions gaining access to these products. Companies are localizing their offerings, and more women are embracing technology for improving gynaecological and pregnancy care. Several startups are entering emerging markets like Asia Pacific and Latin America to cater to the unmet needs of vast female populations.
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