The green food market has grown significantly over the past decade due to increasing awareness regarding the benefits of consuming organic and sustainable food products. Green foods are produced by using natural methods of cultivation that optimize the nutritional value of the produce while minimizing the environmental impact. These foods do not use synthetic fertilizers, pesticides or genetically modified organisms (GMOs). Some of the key advantages of green foods include higher nutrient density, no long-term health hazards posed by chemicals, and support for organic farming practices. The growing health consciousness and emphasis on ethical consumption have been driving more people to prefer green food over conventionally grown alternatives.

The green food market is estimated to be valued at USD 528.82 Bn in 2024 and is expected to reach USD 918.2 Bn by 2031, growing at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.

One of the key drivers for the Green Food Market has been rising consumer awareness about the link between diet and chronic diseases. Health issues like diabetes, obesity, heart ailments and certain types of cancer have been associated with excessive intake of processed foods and presence of chemicals in regular diets. This has prompted many to opt for organic alternatives perceived as 'purer' and with fewer side effects. The market is expected to gain further traction as preventive healthcare gains more prominence globally.

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