The movement—the heart of any Rolex—is handled with the utmost care during professional cleaning. Watchmakers often take this opportunity to inspect the movement for wear and tear, lubricate necessary components, and ensure everything is functioning with Rolex’s standard of precision. A dirty or poorly maintained movement can lead to inaccurate timekeeping or, worse, long-term damage that requires expensive repairs. Therefore, having the movement cleaned as part of a full service ensures that the watch not only looks good on the outside but also performs perfectly on the inside.

One of the most misunderstood aspects of Rolex cleaning is polishing. While it is tempting to want a watch that shines like new, over-polishing can actually reduce the value of a Rolex, especially for vintage models. When done improperly, polishing can alter the original shape of the case and lugs, remove important lines and bevels, and make the watch look overworked. This is why true professional cleaning services are conservative with polishing and only perform Rolex cleanin it if it is appropriate for the watch. Some Rolex owners even choose to forgo polishing altogether, preferring to keep the natural patina and minor scratches as a testament to the watch’s age and history.

Maintaining cleanliness also includes proper storage. When not wearing your Rolex, it should be stored in a clean, dry place away from direct sunlight or magnetic fields. Using a watch box or soft cloth pouch protects it from dust and scratches. If you have multiple watches and rotate them regularly, make sure each one is wiped down with a microfiber cloth after use to remove any sweat or oils. These small steps go a long way in preserving the watch’s condition between major cleanings.

The importance of Rolex cleaning extends beyond appearance and functionality. It also plays a significant role in preserving the watch’s market value. Rolex watches, particularly limited editions or vintage models, can appreciate in value over time if well cared for. When selling or passing down a Rolex, buyers and future generations alike will value a clean, well-maintained piece over one that has been neglected. Keeping records of professional cleaning and servicing also adds credibility and trust, reassuring buyers of the watch’s authenticity and upkeep.

Some Rolex owners prefer to have their watches cleaned and serviced only by official Rolex service centers. While this can be more expensive and time-consuming, it ensures that the watch is handled by professionals trained by Rolex and that only genuine Rolex parts are used in the event any replacements are necessary. Official service centers also offer a two-year service guarantee, providing peace of mind that the work has been performed to the highest standards. Independent watchmakers, on the other hand, can also provide excellent cleaning services, often at a lower cost and with quicker turnaround times. The key is to ensure that the watchmaker is reputable, experienced, and familiar with Rolex specifications and standards.