Market Scope

Market Research Future (MRFR) expects the baby diapers market to achieve a moderate 6.20% CAGR over the forecast period, which is between 2023 and 2032. By 2032-end, the market value will be USD 70.97 Billion, doubling from USD 41.3 Bn in 2022.

Major Drivers and Deterrents

A variety of baby diapers in different sizes and materials are developed using a blend of natural ingredients, which helps maintain the hygiene and also nourishes baby’s skin. This could have a remarkable impact on the worldwide baby diapers market size in the years ahead. The high birth rate across Russia, Sweden, Spain, Czech Republic, and U.K., as well as in several Asian nations such as Singapore, Japan, China and India will also be favorable for the baby diapers industry.

Surging number of employed women has turned them financially strong as well as self-sustainable, enhancing their awareness about the latest high-quality products suitable for their infants. This could be a key strong reason for the booming sales of baby diapers worldwide. A soaring number of parents across the globe are opting for organic baby diapers as these have plant-based ingredients, such as chamomile, aloe, and calendula, without skin irritants. Premium-priced organic baby diapers are especially experiencing robust demand in the market, as consumers’ spending capacity continues to rise.

Reputed Firms

The major developers and distributors of baby diapers in the global industry are Ontex Group NV Kimberly-Clark, KAO Corporation, Unicharm Corporation, Procter & Gamble, Bumkins, Hengan International Group Company Limited, Essity Aktiebolag, Domtar Corporation, First Quality Enterprises Inc., and many more.

Segmental Analysis

The baby diapers industry can be categorized with respect to product type, size along with distribution channel.

The top product types covered in the study of the baby diapers industry are disposable as well as non-disposable. The disposable types have gained the top spot in the market, as these witness higher demand that their counterpart as environmental awareness continues to surge among consumers.

Size-wise, the baby diapers industry caters to medium, large, small & extra small, and extra-large. The medium sized baby diapers could exhibit the fastest expansion over the coming years.

Key segments, depending on distribution channel, are store-based as well as non-store based. The store-based distribution channels in the market are convenience stores, supermarkets & hypermarkets, and more.

Regional Study

The baby diapers market research is making tremendous progress in North America, especially in the United States, thanks to the highly popular online websites that sell a variety of discounted products. The latest trend of organic baby products in specialized stores across Canada and the US also enhance the market size in the region. Significant disposable incomes, escalating awareness about the latest baby diapers, high preference for hygienic items and availability of various baby diapers that come in different sizes and for babies of various age groups add to the market worth as well.

The Asia Pacific market is touted to experience the fastest growth over the coming years, in view of the booming sales of baby diapers among the burgeoning urban populace. Improving purchasing prowess of the consumers in emerging nations such as Thailand, Malaysia, Japan, India and China, surge in the e-commerce industry further benefits the APAC industry. Online platforms in the region have picked up notable steam over the years, as these offer wide ranges of products at reasonable prices. Significant birth rate, the emerging trend of dual working families and the soaring employment rate among women favor the regional industry too.

Recent Developments

October 2021

Renowned ayurvedic & natural health care firm, Dabur India Ltd will be making its entry into the fast-expanding baby diaper market, by boosting its baby care range. Dabur Baby Super Pants' Diapers are expected to be unveiled on the popular e-commerce platform Flipkart in India.

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