Bumble makes its first acquisition with deal for French Gen Z dating app,  Fruitz | TechCrunch

 

Dating app company Bumble, Inc. is making its first acquisition with the news that it is adding the fast-growing French dating app Fruitz to its family of apps. Already as the parent company of Badoo,

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it is especially popular in Europe. But saw the addition of Fruitz as a way to increase interest in younger Gen Z audiences.The terms of the agreement were not disclosed.

The quirky app Fruitz takes an unconventional approach to helping users find matches as it assigns results to each specific relationship type, ranging from those looking for a long-term commitment to those looking for action.

one night This allows users to filter people who are not on the same page as them. It also prompts users to answer questions that act as icebreakers before sending a message to their partner.