Counterfeit Fraud Prevention: EMV chip cards are highly effective in preventing counterfeit fraud. The unique transaction code, combined with additional security measures, ensures that each payment is authenticated and validated during the transaction process.

Chip and PIN (or Signature) Verification: When making a payment with an EMV chip card, the cardholder may be required to provide a PIN (Personal Identification Number) or a signature as an additional layer of verification. This further reduces the risk of unauthorized transactions, Sumup air especially in cases of lost or stolen cards.

Cardholder Verification Methods (CVM): EMV cards support multiple cardholder verification methods, including Chip and PIN, Chip and Signature, and even Contactless (where applicable). The specific CVM used may depend on the card issuer's preference and the type of transaction being conducted.

Global Acceptance: EMV chip technology is widely adopted worldwide, making EMV chip cards compatible with most payment terminals and ATMs globally.

By incorporating these security features, EMV chip cards have significantly reduced instances of card-present fraud, providing cardholders and merchants with greater peace of mind during transactions. However, it's essential to note that while EMV technology has greatly improved security for in-person transactions, it does not protect against online or card-not-present (CNP) fraud. For online transactions, additional security measures like 3D Secure (e.g., Verified by Visa or Mastercard SecureCode) may be used to add an extra layer of authentication.