Digitally printed wallpaper market is experiencing steady growth, driven by increasing demand for personalized and customized interior design solutions.
Valued at US$1560.5 million in 2023, the market is projected to reach US$2156.7 million by 2030, with a CAGR of 4.8%.
This growth is fueled by factors like rising disposable income, growing awareness of interior design trends, and the increasing popularity of DIY home improvement projects.
To Know more about this report (Description, TOC and List of Tables and Figures) — Digitally printed wallpaper market
Key Players:
A.S. Création, Fathead, LLC., KOROSEAL Interior Products, Asheu, York Wallcoverings, Brewster, Hollywood Monster, Flavor Paper, Roysons Corporation, Yulan Wallcoverings, Topli Decorative Materials, Coshare, Best Advertising are some of the leading players in the global digitally printed wallpaper market.
These companies offer a wide range of designs, materials, and printing technologies to cater to the diverse needs of consumers.
Drivers and Opportunities:
- Rising disposable income: Consumers are increasingly willing to spend on home decor items, including wallpapers, as their disposable incomes rise.
- Growing awareness of interior design trends: The popularity of home design shows and online platforms has fueled consumer interest in creating stylish and personalized interiors.
- Increasing popularity of DIY projects: Consumers are increasingly opting for DIY projects to personalize their homes, and digitally printed wallpapers offer an easy and affordable way to do so.
- Technological advancements: Advancements in digital printing technologies are enabling the creation of high-quality, customized wallpapers with a wider variety of designs and finishes.
- Growing demand in commercial spaces: Digitally printed wallpapers are finding increasing application in commercial spaces like hotels, restaurants, and retail stores, offering branding and marketing opportunities.
Segmentation by Type:
- Non-woven type: The largest segment, offering affordability and breathability.
- Pure paper type: Eco-friendly option, but less durable.
- Vinyl-based type: Durable and moisture-resistant, but less environmentally friendly.
- Others: Includes fabric-based and metallic wallpapers.
Segmentation by Application:
Household: The largest segment, driven by rising demand for personalized home decor.
- Commercial: Growing segment, offering branding and marketing opportunities.
- Segmentation by Region:
- North America: Largest regional market, driven by high disposable incomes and strong DIY culture.
- Europe: Mature market with a focus on premium and designer wallpapers.
- Asia Pacific: Fastest-growing market, driven by rising urbanization and economic development.
- South America: Emerging market with significant growth potential.
- Middle East and Africa: Smaller market with limited growth opportunities.
Overall, the digitally printed wallpaper market offers promising growth prospects driven by increasing demand for personalized and customized interior design solutions.
Technological advancements, rising disposable income, and growing awareness of interior design trends are key factors driving market expansion.
Key players can capitalize on these opportunities by offering innovative products, expanding their distribution channels, and focusing on sustainability initiatives.