Formulating for Fast or Slow Absorption
Developing an effective cannabis beverage requires formulation expertise to control absorption rate. When cannabis is consumed orally, it must pass through the liver before entering the bloodstream. This results in a slower onset compared to smoking or vaping. Many early beverages could take 1-2 hours to take full effect. Companies now utilize technology like nano-emulsification to break cannabis compounds into smaller droplets that more easily absorb in the stomach and small intestine. This allows for effects within 15-45 minutes, on par with smoking. Slower onset options also exist like traditional infused sodas for those preferring a smoother experience.

Latest Innovations and Market Leaders
Continued innovation is expanding the diversity and quality of cannabis Baverage beverages. Companies are now perfecting flavor profiles, precise dosing methods, efficient production, and formulation techniques to control onset timing. Drinks include everything from juices to sparkling waters to beer-style drinks. Market leaders like Keef, Cann, and Kiva have established themselves with trusted brands available in numerous state markets. Keef offers refreshing sparking waters while Cann focuses on herbal cold brew elixirs. Kiva pioneered the edibles industry and offers gummies and chocolates along with mango and blueberry sodas.

Partnering with Established CPG Brands
Some cannabis companies are now partnering with established consumer-packaged goods (CPG) brands in industries like beer and spirits. For example, Constellation Brands, the company behind Corona and Modelo beers, has invested heavily in leading cannabis firm Canopy Growth. This allows Canopy to leverage Constellation’s distribution and production expertise and brands like Quatreau, a lineup of cannabis-infused sparkling waters. Coalition, a CBD drink by Molson Coors, aims to partner CBD nutritional benefits with beer’s social experience. These partnerships give cannabis beverages access to larger markets and production capabilities.

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