Local SEO plans outline the strategies and actions needed to improve a business's visibility in local search results. These plans typically include keyword research, on-page optimization, Google My Business optimization, local citation building, and review management. Tailored to each business's specific needs and goals, local SEO plans prioritize local search ranking factors to maximize visibility and attract potential customers in the target area. With regular monitoring and adjustments, businesses can ensure their local SEO plans adapt to changes in search algorithms and consumer behavior, maintaining a competitive edge in the local market.