Search engine optimization (SEO) is crucial for cleaning companies to get found online. Specific tools like keyword research, content optimization, link building, and site optimization can improve a cleaning company's SEO. For example, Matebiz Pvt Ltd could research keywords potential customers search for, create relevant content targeting those terms, build links from industry websites, and optimize their site for search engines. Using SEO best practices helps cleaning companies such as Matebiz Pvt Ltd reach more local customers.