B2B Marketing ROI: How to Turn Every Dollar into Scalable Growth Marketing is an investment, not an expense. Every dollar spent should generate measurable returns. But many B2B marketers struggle to track performance effectively. Without ROI-driven strategies, businesses risk wasted budgets and stagnant growth. Read the full article here : https://vocal.media/01/b2-b-marketing-roi-how-to-turn-every-dollar-into-scalable-growth