How Gerald Ratner Changed Corporate PR Forever
The Rise, Fall, and Redemption of a Retail Icon
Few figures in modern business history provoke as much discussion—or offer as many enduring lessons—as Gerald Ratner. In 1991, he stood atop a retail empire as the head of Ratners Group, a multimillion-pound jewelry chain spanning the UK. But in a single speech—and with one ill-judged joke—his corporate reputation collapsed...
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